Thursday, 22 July 2010

Objectif

Objectif do some really nice editorial design with bright eye catching colours and interesting typography. Their work is often playful which is something I personally think helps to engage the audience more.


"Objectif was set up as a graphic design practice in London in 2004. In addition to editorial design our work extends to related fields such as exhibition design and narrative architectural environments. Our clients are from a variety of disciplines, with a focus on cultural institutions, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of critical assessment of the given content, followed by a process of close collaboration between the client and designer. With our participative approach we have established a reputation for work that is simple, clear and playful."

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